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Our conference program is refreshingly different to what you're used to seeing at regular tradeshows and conferences. Why?
  • Built Around Your Needs: We create the conference program based on research and feedback from our clients, senior marketing professionals, who like you are dealing with critical issues on a daily basis
  • First class speakers: Conference sessions are led by peers or industry experts, who have a clear understanding of the business obstacles inherent in controlling large marketing departments and how they can be managed and resolved.
  • Intimate sessions: Sessions are for small groups of under 25 executives and are for marketing professionals only. This environment encourages attendees to be able to share best practices, successful case studies, and receive opinions and suggestions from their colleagues.

Take part in the program

If you would like to participate in the program, or recommend any speakers or topics, please email Michael Mascioni or call him at 646-599-4301.
2018 Keynote Speaker
2018 Keynote Speaker
  • Strategic Solutions: Strategies for America

    Max Brooks, Problem Solving Thought Leader, Zombie Lore Expert,& Best Selling Author

    As a best-selling author, Max Brooks is credited with helping propel zombie-lore from niche sub-culture fascination to mainstream pop-culture obsession. While Brooks has published three massively successful zombie-themed books—The Zombie Survival Guide, World War Z, and The Zombie Survival Guide: Recorded Attacks (all of which are now considered the definitive tomes for the genre) and publishes his fourth, Minecraft: The Island: A Novel in July 2017—Brooks’ ultimate goal was to challenge old ways of thinking and encourage mental agility and flexibility for problem solvers and leaders. Brooks’ unique, unconventional thinking depicted in his books has even inspired the U.S. military to examine how they may respond to potential crises in the future. World War Z was read and discussed by the sitting Chairman of the Joint Chiefs and Brooks has been invited to speak at a variety of military engagements—from the Naval War College, to the FEMA hurricane drill at San Antonio, to the nuclear "Vibrant Response" wargame. In 2016, Brooks accepted a fellowship at the Modern War Institute at West Point, where he studies, writes about, and lectures to cadets about today's current conflicts.

    Today, Brooks explores the consequences of failed leadership, making the leap from mythos to American History with the release of his latest book, The Harlem Hellfighters. The graphic novel chronicles the little-known story of the first African-American regiment mustered to fight in WWI. They spent longer than any other American unit in combat and displayed remarkable valor on the battlefield. Despite extraordinary struggles and overt racism, the ‘Hellfighters’, as their enemies named them, became one of the most successful—but least celebrated—regiments of the war. Once again, Brooks drills down to help find what lessons can be learned from the triumph and tragedy of the Harlem Hellfighters.

    The son of Hollywood legends Mel Brooks and Anne Bancroft, Max Brooks is dedicated challenging and encouraging systems and institutions to think outside the box when problem solving. Even his fiction, while undeniably entertaining, works to raise awareness on the issues of disaster preparedness, crisis management, and survival for the common reader—all under the thematic guise of a zombie apocalypse.

    Born in New York City in 1972, Brooks’ introduction to the living dead began with a traumatic childhood incident, an incident he still refuses to discuss. Since that time, he has devoted much of his life to the study and development of “anti-ghoul” security, culminating in a genuine interest in the fundamentals and logistics that go into keeping our world safe from natural and man-made disaster threats.

    After working for the BBC in Great Britain and East Africa, Brooks began writing The Zombie Survival Guide. Brooks’ New York Times best-seller, World War Z: An Oral History of the Zombie War, has been made into a major motion picture starring Brad Pitt. The book tells the story of the world’s desperate battle against the zombie threat with a series of first-person accounts “as told to the author” by various characters around the world. Publishers Weekly called the novel “surprisingly hard to put down.”

    A former writer for Saturday Night Live, Brooks lives in southern California with his wife, Michelle, and their son.


2018 Sessions & Workshops
2018 Sessions & Workshops
  • Experience vs. Convenience: IoT & the Next Generation Marketplace

    Soumya Das, CMO, Inpixon

    Why do people like to buy things online? Why do vendors prefer to open an internet store rather than a brick and mortar on main street? We all know the answer to such questions. However, when the world’s largest online store decides to enter the brick and mortar grocery business, the reasoni...


    Making the Case for Social Media: Insights and Lessons Learned from Harvard Business School

    Brian C. Kenny, Chief Marketing and Communications Officer, Harvard Business School


    Social platforms have redefined if not revolutionized customer engagement. Brands large and small are surging ahead with social media strategies, rewriting job descriptions in search of digital natives and challenging agencies to create that ever-illusive piece of viral...


  • Session Title Coming Soon!

    Ashley Dabb, Chief Marketing Officer, National Lacrosse League

    Session Description Coming Soon!


    Bringing Local Home to Your Global Brand

    Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute

    Talking about infusing local relevance into global brand campaigns is one thing; doing it well is quite another. It’s easy to control something from the center, but the real magic happens when you put a framework in place that enables local markets to act autonomously.

    How the marketin...


  • The Multi-Channel, Multi-Tactic Marketing Environment

    Shade Vaughn, Chief Marketing Officer, North America, Capgemini

    In this session, Shade Vaughn, Chief Marketing Officer, NA at Capgemini, will share insights and best practices for creating a highly-effective marketing organization that excels at content marketing. When he joined Capgemini a year ago, Shade evolved the capabilities and skill-sets of his M...


2018 Conference Development
2018 Conference Development
2018 Confirmed Speakers
2018 Confirmed Speakers
  • Speaker Faculty

    2018 Confirmed Speakers to Date*

    Soumya Das, CMO, Inpixon

    Brian C. Kenny, Chief Marketing and Communications Officer, Harvard Business School

    Ashley Dabb, Chief Marketing Officer, National Lacrosse League

    Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute

    Shade Vaughn, Chief Marketing Officer, North America Capgemini

    Mehdi Tabrizi, Managing Director, Consumer Experience & Innovation, Moda Health

    *As of October 4, 2017 this program is still under development and subject to change without notice.


Previous speakers
Previous speakers

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