Headline findings include:
- Only 7% of the panel describe their organization’s internal communications as excellent, and 45% as good. 42% feel they’re a mixed bag, some clearly good and some less so.
- There are 3 primary purposes for an organization’s internal communications: to build support for the organization’s vision, (for) staff motivation / employee engagement and to communicate senior management decisions and viewpoints.
- Just over ½ of the panel feels internal communications are essential for keeping their whole organization up to speed with what’s going on. This is followed by 46% who believe it’s a key motivator in terms of employee engagement.
- It is further reassuring that only 6% feel internal communications are not that useful and that they can find out what they need by talking to clients.
- It may be considered somewhat of a surprise that the Comms department doesn’t lead the way in terms of being responsible for an organization’s internal communications, instead 37% of the panel saying it ‘depends on what’s being said’. The communications department is in 2nd place with 1 in 4 of the panel saying this is the case.
- The most popular channels for organizations to communicate with its employees are through email and via the intranet. These are followed by live events and conferences and the more traditional method of in person; predominately through line managers.
- At the other end of the scale only 2% of organizations use LinkedIn and 5% twitter, whilst not a single organization uses YouTube.
- The majority of the panel are mainly satisfied with the ease in which they can locate information; 18% saying it’s easy and a further 60% saying not too bad.
- Over two thirds of the panel agree with the statement that social media enables them to reach more people more quickly than before. A further ¼ are unsure, whereas 6% disagree.
- Just less than ½ the panel engage with their organization’s internal communications on a daily basis, 30% engage weekly and a further 23% engage whenever they have time.
For full report http://revents.info/l/6ql