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UNIQUE, ONE-OF-A-KIND EXECUTIVE EXCHANGES

Our conference program is refreshingly different to what you're used to seeing at regular tradeshows and conferences. Why?
  • Built Around Your Needs: We create the conference program based on research and feedback from our clients, senior marketing professionals, who like you are dealing with critical issues on a daily basis
  • First class speakers: Conference sessions are led by peers or industry experts, who have a clear understanding of the business obstacles inherent in controlling large marketing departments and how they can be managed and resolved.
  • Intimate sessions: Sessions are for small groups of under 25 executives and are for marketing professionals only. This environment encourages attendees to be able to share best practices, successful case studies, and receive opinions and suggestions from their colleagues.

Take part in the program

If you would like to participate in the program, or recommend any speakers or topics, please email Cheryl Fallick or call her at 212-651-8736.
2017 Keynote Speaker
2017 Keynote Speaker
  • Draw Me the Money: Sell, Lead and Innovate with Pictures

    Dan Roam, Author, "The Back of the Napkin: Solving Problems and Selling Ideas with Pictures"

    For more than 25 years, bestselling author Dan Roam ("The Back of the Napkin," "Blah Blah Blah," and "Show and Tell") has lead the visual-business revolution, traveling to five continents to share with business leaders the incredible problem-solving power of pictures. From Microsoft and Google to Wells Fargo and JP Morgan, from the US Navy to the US Senate and to the White House, Dan's breakthrough understanding of how to use vision to succeed in business has captivated leading thinkers in technology, finance, science, politics, and education.

    In this fast-paced interactive presentation, Dan will share the Top-10 Visual Rules he has learned and show you exactly how to seize the power of pictures in your work:
      1. When in doubt, draw it out.
      2. Whoever draws the best picture wins.
      3. Lead with the eye and the mind will follow.
      4. First, draw a circle.
      5. To lead, draw your destination.


    These simple but insightful revelations will have you rethinking how you approach financial and technology challenges, communications, and problem-solving.

    During this session, you will:
    • See how vision drives all other modes of thought.
    • Learn how to hot-wire the visual process for faster problem-solving.
    • Understand how to use the neuromechanics of vision to explain any concept, no matter how complex.
    • Recognize the incredible power of your own visual mind -- even if you can't draw.
     

2017 Sessions & Workshops
2017 Sessions & Workshops
  • Neuroscience and Marketing: Understanding Your Customers’ Brains

    Patricia Faust, MGS Gerontologist/Brain Health Specialist

    Join Pat Faust as she explains the neuroscience of decision-making and emotion. She will detail how primary brain decision-making capacity is on the subconscious level – below our level of awareness. And that is why neuromarketing is making inroads to efficiently market products.
     

    Navigating Modern Marketing, Digital Transformation and Innovation

    Fred Isbell, MGS Senior Marketing Director, SAP Digital Business Services

    The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to...
     

  • 3 Imperatives for all Marketing Leaders: Brand-to-Value, Lead-to-Revenue, and Customer Experience (CX)-to-Loyalty - (Discussion Group)

    Laura Osburnsen, Chief Marketing Officer, Alexander Proudfoot

    Whether you drive marketing in a B2B, B2C, or B2G business model, you’re a part of a large global enterprise or an SMB, focusing on these three imperatives will help you optimize your resources and maximize your value: Brand-to-Value; Lead-to-Revenue; Customer Experience-to-Customer Loyalt...
     

    Transitioning Marketing Strategy into a Digital First Market Approach – Case Study

    Gary McNeil, Director, America's Security Field Marketing - Cybersecurity Division, Cisco

    Many companies are contemplating transforming how they go to market although many would argue that no one can afford to ignore the need to leverage digital data any longer. Moving away from traditional marketing requires serious thought in advance of implementing a winning strategy. There is...

     

  • Marketing Analytics from Pebbles to Pathways

    Jason Lisovicz, SVP of Marketing, Emerus Holdings Inc.

    Today’s business leaders rely on insights of ‘big data’ to make strategic decisions. Unfortunately, the prolific amount of data being received, and the ways it is captured, produce minimal actionable intelligence. Marketing analytics “from pebbles to pathways” consider all marketing effo...

     

    Customer Journey Mapping is Not a Four Letter Word (or How You Can Use Customer Journey Mapping to Shape Your Digital and Offline Content Strategy) - Workshop

    Katherine Riley, Director of Marketing, Globe Union

    Many marketers make the mistake of creating content solely for the purpose of distributing content. But, without an articulated customer journey map and a plan to drive to revenue – most content strategies will fail.

    But what exactly is a “customer journey”? And how do you go about “mapp...

     

  • Brand Disruption in the Digital Age

    Scott Kerr, Executive Director, Global Strategy & Insights, Time, Inc.

    Brands run the risk of being disrupted if they do not innovate and transform. Marketers have to be restless about thinking of ways to disrupt their industry because consumer behavior is changing faster than it ever has before. Scott Kerr, Global Executive Director of Global Strategy & Insig...

     

    Content Evolution: Marketing to Journalists for Maximum Exposure - Discussion Group

    Kimberly Bindra, Director, Marketing, Duff & Phelps LLC


    In today’s crowded content landscape, earned media from reputable publishers is increasingly competitive. Content must have a unique and timely message to get referenced in third-party channels without advertising. Even more, growing skepticism of published information creates a credibility ...

     

  • Keep Culture Top of Mind: Creating an integrated Transcultural Marketing Approach to Drive Competitive Performance

    Andréa Richardson, Director of Multicultural & Diversity Marketing, Hilton Worldwide


    America is more diverse than ever and its imperative marketers know the importance of authentically targeting diverse audiences to help drive competitive performance, in turn increasing revenue. During this session, marketers will learn why it's vital to develop strategies and tactics embracing ...

     

    A Brief History of the Future: Myths, Reality, & the Future of Artificial Intelligence - What Every Marketer Should Know

    Walid Saba, Ph.D., Researcher & Developer, Magnet semantic engine

    For many Artificial intelligence (AI) enthusiasts that lived the ‘AI Winter’ of the mid 1980’s, and especially for the few defenders of the faith that kept the torch lit, the resurgence and recent interest in AI is very gratifying. However, unlike the overly excited (and often misguided) eng...

     

  • Title Coming Soon

    Bonnie Voldeng, Director Go-to-Market and Content Strategy, FedEx

    Session Description Coming Soon!

    Bonnie oversees the go-to-market discipline and business-to-business messaging strategies across the core transportation lines of business, technology and strategic focus areas including small business, healthcare, aerospace and ecommerce. Sh...

     

    The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer

    Scott East, CEO/Co-Founder, MSIGHTS

    Marketers need to transform themselves into modern marketing leaders. But today’s traits are dramatically different than those that made marketers successful just ten years ago. From my new book "The Cuttlefish Marketer" -- which each attendee will receive -- I’ll share five traits every moder...

     

  • Tradigital Marketing: 2 + 2.0 = More

    Denise Blasevick, CEO and Founding Partner, The S3 Agency

    Of course you’re doing traditional and digital marketing. But are your efforts running in parallel or are they taking advantage of the unique connectedness that now exists between the two paths to your buying audience? That’s tradigital marketing – and it’s the most powerful approach to buil...

     

    Field of Dreams: How Marketing Can Support Sales Beyond Online Demand Generation

    Kevin Dew, VP, Customer Aquisition, Showpad

    A buyer’s journey is heavily impacted by the ability of marketing – and sales – to communicate value, even in environments not always conducive to flashy presentations or videos with high production values. Marketing needs to move beyond the automated and online portion of a buyer’s journey, a...

     

2017 Conference Development
2017 Conference Development
  • The 2017 Conference Program is currently in development.
    Interested in Speaking at The Marketing Forum?

    Richmond Events is now accepting submissions for the 2017 Marketing Forum, being held June 4-6, 2017 at The Doral Resort & Spa. The forum is an exclusive, invitation-only business development and educational opportunity for select senior-level executives. Limited to 100 marketing professionals from F1000 companies, delegates average personal marketing budget of $9.4m and represented companies averaging $6.3b in global annual revenues. Only 12 conference sessions total will be offered.

    Additional topics may include (speaker nominations currently being accepted)

    • Advanced Digital Marketing/ Effective Social Media
    • Attracting and Retaining Customers
    • Best Practices of Brand Management
    • Change management/ Innovation
    • Digital Engagement and its Value
    • Global Growth and Economic Issues
    • Marketing’s Technology Backbone: Issues and Opportunities
    • The Role of Today’s CMO
    • The Future of Email
    • Integrated Marketing Programs

    Session submittals are now being accepted. For complete information, please call 212-651-8736.  If you are interested in participating in a 1-1 research call to help shape content, please call the number above.

     

2017 Confirmed Speakers
2017 Confirmed Speakers
  • 2017 Confirmed Speakers

    We are pleased to announce our 2017 speakers*:

    Patricia Faust, MGS, Gerontologist/Brain Health Specialist, My Boomer Brain

    Bonnie Voldeng, Director Marketing, FedEx Services

    Gary McNeil, Director, America's Security Field Marketing, Cisco System, Inc.

    Fred Isbell, MGS Senior Marketing Director, SAP Digital Business Services

    Laura Osburnsen, Chief Marketing Officer, Alexander Proudfoot

    Jason Lisovicz, Senior Vice President, Marketing, Emerus

    Katherine Riley, Director of Marketing, Globe Union

    Scott Kerr, Executive Director, Global Strategy & Insights, Time, Inc.

    Kimberly Bindra, Director, Marketing, Duff & Phelps LLC

    Andréa Richardson, Director of Multicultural & Diversity Marketing, Hilton Worldwide

    Walid Saba, Ph.D., Researcher & Developer, Magnet semantic engine

    Denise Blasevick, CEO and Founding Partner, The S3 Agency

    Kevin Dew, VP, Customer Aquisition, Showpad

    Scott East, CEO/Co-Founder, MSIGHTS

    Please call Cheryl Fallick at 212-651-8736 if you are interested in speaking or participating in a conference development research call.

    Confirmed speakers as of April 24, 2017. Program development is now complete; however, please take note that the program is subject to change without notice.

     

Previous speakers
Previous speakers
  • Special thanks to all of our previous speakers, including:



    Starting a Revolution: The Power of Authentic Content ,Vice President, Public Relations and Community Management, Deluxe Corporation

    How To Predict The Future: Putting Trends Into Action,Author, Professor, Trend Curator, Influential Marketing Group

    The Consciousness Revolution: Transforming Your Company into an Awakened Brand,Former EVP Marketing & Customer Experience, Great Eastern Energy

    Rethinking Your Marketing Organization: Facing Off Against 21st Century Challenges ,Director and Chief Marketing Officer, Market Development Transformation Officer, Marketing & Communications, Deloitte

    Shift to World Class Marketing: From Order-Takers to Play-Makers ,Global Vice President of Marketing, Diebold Incorporated

    Digital Enablement and Its Intrinsic Value: The Power of People, Processes and Technology to Drive Customer Engagement ,Vice President of Customer Engagement Marketing, FedEx

    Measuring Outcomes: Tips, Tricks, and Lessons Learned, VP of Corporate Communications at Coverys ,Coverys

    The Full Life Cycle of Marketing , Chief Marketing Officer, Agilis Business Unit, ST Electronics

    Marketing as a Change Agent , Executive Director of Marketing and Communications, Philadelphia Museum of Art

    The Art & Science of Integrated Marketing and Communications*, Chief Marketing Officer, The Bozzuto Group

     


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