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Our conference program is refreshingly different to what you're used to seeing at regular tradeshows and conferences. Why?
  • Built Around Your Needs: We create the conference program based on research and feedback from our clients, senior marketing professionals, who like you are dealing with critical issues on a daily basis
  • First class speakers: Conference sessions are led by peers or industry experts, who have a clear understanding of the business obstacles inherent in controlling large marketing departments and how they can be managed and resolved.
  • Intimate sessions: Sessions are for small groups of under 25 executives and are for marketing professionals only. This environment encourages attendees to be able to share best practices, successful case studies, and receive opinions and suggestions from their colleagues.

Take part in the program

If you would like to participate in the program, or recommend any speakers or topics, please email Eman Amer at or call her at 212-651-8713, or email Shawna McCormack at or call her at 212-651-8755.
2018 Keynote Speaker
2018 Keynote Speaker
  • Strategic Solutions: Strategies for America

    Max Brooks, Problem Solving Thought Leader, Zombie Lore Expert,& Best Selling Author

    As a best-selling author, Max Brooks is credited with helping propel zombie-lore from niche sub-culture fascination to mainstream pop-culture obsession. While Brooks has published three massively successful zombie-themed books—The Zombie Survival Guide, World War Z, and The Zombie Survival Guide: Recorded Attacks (all of which are now considered the definitive tomes for the genre) and publishes his fourth, Minecraft: The Island: A Novel in July 2017—Brooks’ ultimate goal was to challenge old ways of thinking and encourage mental agility and flexibility for problem solvers and leaders. Brooks’ unique, unconventional thinking depicted in his books has even inspired the U.S. military to examine how they may respond to potential crises in the future. World War Z was read and discussed by the sitting Chairman of the Joint Chiefs and Brooks has been invited to speak at a variety of military engagements—from the Naval War College, to the FEMA hurricane drill at San Antonio, to the nuclear "Vibrant Response" wargame. In 2016, Brooks accepted a fellowship at the Modern War Institute at West Point, where he studies, writes about, and lectures to cadets about today's current conflicts.

    Today, Brooks explores the consequences of failed leadership, making the leap from mythos to American History with the release of his latest book, The Harlem Hellfighters. The graphic novel chronicles the little-known story of the first African-American regiment mustered to fight in WWI. They spent longer than any other American unit in combat and displayed remarkable valor on the battlefield. Despite extraordinary struggles and overt racism, the ‘Hellfighters’, as their enemies named them, became one of the most successful—but least celebrated—regiments of the war. Once again, Brooks drills down to help find what lessons can be learned from the triumph and tragedy of the Harlem Hellfighters.

    The son of Hollywood legends Mel Brooks and Anne Bancroft, Max Brooks is dedicated challenging and encouraging systems and institutions to think outside the box when problem solving. Even his fiction, while undeniably entertaining, works to raise awareness on the issues of disaster preparedness, crisis management, and survival for the common reader—all under the thematic guise of a zombie apocalypse.

    Born in New York City in 1972, Brooks’ introduction to the living dead began with a traumatic childhood incident, an incident he still refuses to discuss. Since that time, he has devoted much of his life to the study and development of “anti-ghoul” security, culminating in a genuine interest in the fundamentals and logistics that go into keeping our world safe from natural and man-made disaster threats.

    After working for the BBC in Great Britain and East Africa, Brooks began writing The Zombie Survival Guide. Brooks’ New York Times best-seller, World War Z: An Oral History of the Zombie War, has been made into a major motion picture starring Brad Pitt. The book tells the story of the world’s desperate battle against the zombie threat with a series of first-person accounts “as told to the author” by various characters around the world. Publishers Weekly called the novel “surprisingly hard to put down.”

    A former writer for Saturday Night Live, Brooks lives in southern California with his wife, Michelle, and their son.


2018 Sessions & Workshops
2018 Sessions & Workshops
  • Experience vs. Convenience: IoT & the Next Generation Marketplace

    Soumya Das, CMO, Inpixon

    Why do people like to buy things online? Why do vendors prefer to open an internet store rather than a brick and mortar on main street? We all know the answer to such questions. However, when the world’s largest online store decides to enter the brick and mortar grocery business, the reasoni...


    Making the Case for Social Media: Insights and Lessons Learned from Harvard Business School

    Brian C. Kenny, Chief Marketing and Communications Officer, Harvard Business School


    Social platforms have redefined if not revolutionized customer engagement. Brands large and small are surging ahead with social media strategies, rewriting job descriptions in search of digital natives and challenging agencies to create that ever-illusive piece of viral...


  • The Evolving Role of the Chief Marketing Officer

    Ann Vogl, Principal, Marketing and Corporate Affairs Center of Expertise, Korn Ferry
    Chief Marketing Officers today continue to see their role and responsibilities evolve to meet the ever-growing demands of the business.

    Ms. Vogl will address:
    • What Chief Executives expect from this demanding role
    • The skills and perspective required to succe...

    Transforming a 32-Year Old Sports League with a Digital Broadcast Strategy

    Ashley Dabb, Chief Marketing Officer, National Lacrosse League
    This session will be a case study on the National Lacrosse League (NLL) and how a digital broadcast strategy brought its marketing initiatives into the 21st century and created increased fan engagement.

    The National Lacrosse League, a men’s indoor professional league, consists of 1...

  • What CMOs Need to Know About Digital Ad Fraud

    Dr. Augustine Fou, Industry-Recognized Thought Leader in Digital Strategy and Integrated Marketing and former Chief Digital Officer of Omnicom’s Healthcare Consultancy Group
    Everyone's heard of ad fraud by now -- but what's hype, what's reality, and what's misinformation? Hear Dr. Augustine Fou, Independent Ad Fraud and Cybersecurity Researcher, cut through the clutter of half-truths with case examples and real data.

    Attendees will learn:

    The Multi-Channel, Multi-Tactic Marketing Environment

    Shade Vaughn, Chief Marketing Officer, North America, Capgemini
    In this session, Shade Vaughn, Chief Marketing Officer, NA at Capgemini, will share insights and best practices for creating a highly-effective marketing organization that excels at content marketing. When he joined Capgemini a year ago, Shade evolved the capabilities and skill-sets of his Market...

  • The Changing Value Proposition in Healthcare Marketing- Using Digital-to-Consumer Marketing to Drive Personal Relationships

    Nick Ragone, Esq., Chief Marketing and Communications Officer, Ascension
    More than 75 percent of U.S. healthcare consumers are online, using search engines and internet sites to research health issues. According to the Kaiser Family Foundation and CDC data, 23 percent of patients lack a primary care doctor, and consumers are increasingly finding quick ac...

    Bringing Local Home to Your Global Brand

    Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute

    Talking about infusing local relevance into global brand campaigns is one thing; doing it well is quite another. It’s easy to control something from the center, but the real magic happens when you put a framework in place that enables local markets to act autonomously.

    How the marketin...


  • Session Title Coming Soon!

    Mehdi Tabrizi, Chief Marketing Officer, Moda Health

    Mehdi is the Chief Marketing Officer for Moda Inc., a major health services organization. He leads the marketing organization for Moda and its subsidiaries, including branding, innovation, customer experience, digital, adverting and sponsorship.

    Mehdi is a visionary internatio...

2018 Conference Development
2018 Conference Development
  • Call for Participation

    The Marketing Forum: Interactive, Engaged & Personal

    We are accepting submissions for the 2018 Marketing Forums. Please submit your proposal to: Eman Amer, 212-651-8713/ or Shawna McCormack, 212-651-8755/

    For more details please download the file called '2018 - Call for Participation' which can be found in the left column of this page. Or reach out to us via phone or email.

    Potential Topics/Topic Areas
    • Branded Documentaries- the Next Experiential Marketing Wave?
    • Profiting from New Opportunities in the Sharing Economy
    • Maximizing Immersive Pop-Up Marketing
    • Rise of the Chatbots and Conversational Commerce- Lessons for Brand Marketers
    • New Opportunities for Subscription Sampling
    • Riding the Fintech Wave- Trends and Tips for CMOs- bitcoin, blockchain, cryptocurrency
    • CGOs- Successors to CMOs?
    • Expanding Opportunities for Interactive Brand Experience Centers
    • Deep Engagement- the Promise and Perils of Virtual Reality Marketing
    • Next Generation Social Media Marketing- Exploiting Social Code and Social Sampling
    • New Directions in Crowdsourced Marketing
    • Tapping into the Holistic Marketing Well
    • Multiplatform Approaches to Humanizing Branding
    • Driving Innovation with Multicultural Marketing

Past Programs - Spring
Past Programs - Spring
  • 2017 Marketing Forum - Spring

    Draw Me the Money: Sell, Lead and Innovate With Pictures
    Dan Roam, Author, "The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

    • Keep Culture Top of Mind: Creating an integrated Transcultural Marketing Approach to Drive Competitive Performance
      Andréa Richardson, Director of Multicultural & Diversity Marketing, Hilton Worldwide
    • The Long & Winding Road from Product/Service Marketing to Solutions and Content Marketing
      Bonnie Voldeng, Director, Go-to-Market and Content Strategy, FedEx
    • Tradigital Marketing: 2 + 2.0 = More
      Denise Blasevick CEO 7 Co-Founder of the S3 Agency Navigating Modern Marketing, Digital Transformation and Innovation
      Fred Isbell, Senior Marketing Director, SAP Digital Business Services
    • Transitioning Marketing Strategy into a Digital First Market Approach – Case Study
      Gary McNeil, Director, America’s Field Marketing – Cybersecurity
    • Marketing Analytics from Pebbles to Pathways
      Jason Lisovicz, SVP Marketing, Emerus
    • Customer Journey Mapping is Not a Four Letter Word (or How You Can Use Customer Journey Mapping to Shape Your Digital and Offline Content Strategy)
      Katherine Riley, Director of Marketing, Globe Union Group
    • Field of Dreams: How Marketing Can Support Sales
      Kevin Dew, VP Customer Acquisition, Showpad
    • Content Evolution: Marketing to Journalists for Maximum Exposure
      Kimberly Bindra, Director, Duff & Phelps LLC
    • 3 Imperatives for all Marketing Leaders: Brand-to-Value, Lead-to-Revenue, and Customer Experience (CX)-to-Loyalty
      Laura Osburnsen, Chief Marketing Officer, Alexander Proudfoot

  • 2016 Marketing Forum - Spring

    Joan Cetera, Senior Director Communications, Frito Lay
    Cammie Dunaway, Global CMO & Board Member
    Jennifer Lashua, Chief of Staff, Digital Marketing & Media, Intel
    Rachel McClary, PhD, Global VP Marketing, Diebold Incorporated

    • How to Predict the Future: Putting Trends into Action
      Rohit Bhargava, Author, Professor, Trend Curator, Influential Marketing Group
    • Transforming Your Company into an Awakened Brand
      Virginie Glaenzer, Former EVP Marketing & Customer
    • Experience, Great Eastern Energy Shift to World Class Marketing
      Rachel McClary, PhD, Global VP Marketing, Diebold Incorporated
    • The Art & Science of Integrated Marketing & Communications
      Jamie Gorski, Chief Marketing Officer, The Bozzuto Group
    • Digital Enablement and Its Intrinsic Value: The Power of People, Processes and Technology to Drive Customer Engagement
      Rebecca Huling Vice President of Customer Engagement Marketing, FedEx The Full
    • Lifecycle of Marketing
      Toni Lee Rudnicki, CMO, Agilis Business Unit, ST Electronics
    • Marketing as a Change Agent
      Jennifer Francis, Executive Director of Marketing and Communications, Philadelphia Museum of Art
    • Measuring Outcomes, Tips, Tricks, and Lessons Learned
      Julie Corwin, VP of Corporate Communications, Coverys
    • Starting a Revolution: The Power of Authentic Content
      Cameron Potts, VP, Public Relations and Community Management, Deluxe Corporation
    • Rethinking Your Marketing Organization: Facing Off Against 21st Century Challenges
      Lisa Jepsen-Lozano Director and Chief Marketing Officer, Market Development Transformation Officer, Marketing & Communications, Deloitte
    • From VP to CMO: How to Get There and How to Succeed Once You Do!
      Cammie Dunaway, Global CMO and Board Member

2018 Confirmed Speakers
2018 Confirmed Speakers
  • Speaker Faculty

    2018 Confirmed Speakers to Date*

    Soumya Das, CMO, Inpixon

    Brian C. Kenny, Chief Marketing and Communications Officer, Harvard Business School

    Ashley Dabb, Chief Marketing Officer, National Lacrosse League

    Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute

    Shade Vaughn, Chief Marketing Officer, North America Capgemini

    Mehdi Tabrizi, Managing Director, Consumer Experience & Innovation, Moda Health

    *This program is still under development and subject to change without notice.


General Enquiries:

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F: +1 212 651 8701

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F: +41 61 544 74 44


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