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UNIQUE, ONE-OF-A-KIND EXECUTIVE EXCHANGES

Our conference program is refreshingly different to what you're used to seeing at regular tradeshows and conferences. Why?
  • Built Around Your Needs: We create the conference program based on research and feedback from our clients, senior marketing professionals, who like you are dealing with critical issues on a daily basis
  • First class speakers: Conference sessions are led by peers or industry experts, who have a clear understanding of the business obstacles inherent in controlling large marketing departments and how they can be managed and resolved.
  • Intimate sessions: Sessions are for small groups of under 25 executives and are for marketing professionals only. This environment encourages attendees to be able to share best practices, successful case studies, and receive opinions and suggestions from their colleagues.

Take part in the program

If you would like to participate in the program, or recommend any speakers or topics, please email Cheryl Fallick or call her at 212-651-8736.
2017 Keynote Address
2017  Keynote Address
  • Storytelling in the Digital Age: Authenticity and Authorship

    Arun Chaudhary, Digital Storyteller, Official White House Videographer for President Barack Obama, Creative Director for Bernie Sanders’ Presidential Campaign

    Learning Objectives:

    1. Hear how a former NYU film professor developed campaign messaging, taking lessons from arts and entertainment to Presidential politics, the White House, and beyond.

    2. Understand the twin importance of authenticity and authorship in messaging in the digital age.

    3. Learn how to gain audience engagement and industry influence through creative strategy

    In this keynote presentation, Revolution Messaging’s Arun Chaudhary will share how he spearheaded digital creative strategy for President Obama and Senator Bernie Sanders, creating powerful messaging that mobilized voters and the financial support needed to compete in modern campaigns.

    Chaudhary’s expertise is infusing causes and brands with narrative meaning making them endurable and memorable. The implementation of digital strategy has become key for companies and campaigns looking to engage the public in a post broadcast age, where content has to be compelling.

    As such it is vital for marketers to comprehend the social media landscape in order to develop effective storytelling. At the root of this is the need for authenticity and authorship as Chaudhary explains in his keynote address, using anecdotes from his professional experience on the campaign trail and from within the White House.

    Chaudhary has been profiled by the New York Times, the BBC, National Journal, Politico, Fortune, and many political websites, and led a Frog design mind seminar at NYU with Fast Company’s Ellen McGirt. He lives in Washington, D.C., with his wife, son and daughter.

    A conservatory-trained filmmaker with a passion for politics, Arun Chaudhary was the first official white house videographer, a position created for him at the beginning of the Obama administration. During then-Senator Obama’s presidential bid, Chaudhary served as a key member of the New Media Team, giving the public a peek into the candidate’s daily life and personality behind the scenes. At the white house, Chaudhary expanded his vision of including the public in the opaque world of the presidency, writing, producing, shooting, and editing more than sixty episodes of “West Wing Week,” a documentary series following the president through his rigorous weekly agenda. The series provided anyone with an internet connection with unprecedented access to the President’s serious (and endless) day-to-day work, as well as to moments of levity that revealed his more lighthearted side. Most recently, Chaudhary worked as Creative Director on Senator Bernie Sanders’ presidential campaign, crafting and communicating the candidate’s Snapchat- and Instagram-ready persona for the iPhone generation.

     

2017 Conference Development
2017 Conference Development
  • 2017 Fall Marketing Forum

    The 2017 Conference Program is currently in

    Interested in Speaking at The Marketing Forum?


    Richmond Events is now accepting submissions for the 2017 Annual Fall Marketing Forum, being held October 15-17, 2017 at The Four Seasons Resort in Scottsdale, AZ. The forum is an exclusive, invitation-only business development and educational opportunity for select senior-level executives. Limited to 100 marketing professionals from F1000 companies, delegates average personal marketing budget of $9.4m and represented companies averaging $6.3b in global annual revenues.

    This year’s program is structured so that topics are identified and tagged as either strategic or tactical. The preliminary topics for this year’s program include:

    STRATEGIC • Customer-Centric Philosophies: Integrating the Customer Experience into Every Level of Business

    • Measurement with Purpose: Engaged & Effective Analytics

    • Video, Virtual & Augmented Reality: The New Content King

    • Market Less, Sell More: Social Media Strategies that Actively Resonate & Retarget an Audience with Personalization & Exceptional Content

    • Beacons, Sensors, Edge devices, TVs, cloths, fitness brands and so much more: Embracing IoT

    • Bridging the Gap between Marketing & IT – How the CMO can Lead the Charge to Embed Digital Transformation

    • From Turbulence to Turnaround: How Marketing Strategies Can Drive a Turnaround – Case Study

    TACTICAL

    • Rapid-response, Behavior-driven Messaging: Segmenting for Personalization

    • Social Listening: Seeing both the Trees & the Forest

    • Amplifying the Message by Launching an Influencer Marketing Campaign

    • Adding a Human Touch to Marketing AI with Big Data as the Fuel

    • Audience Connection, Not Disruption: Driving Positive Associations through video, Native Programmatic & Retargeting

    • Branding: The Best Tactic is a Comprehensive Strategy

    • The Multi-channel, Multi-tactic Content Marketing Environment

    • Measured, Methodical & Mindful Multicultural Marketing Tools that Effectively Target a Diverse Consumer Pool

    Speaker nominations currently being accepted. To be considered for the Forum speaker faculty, contact Cheryl Fallick at E: cfallick@richmondevents.com or T: 212.651.8736.

    If you are interested in participating in a 1-1 research call to help shape content, please also contact Cheryl

     

2017 Sessions & Workshops
2017 Sessions & Workshops
  • Intentional Branding

    Ernie Harker, Executive Director of Marketing, Maverik, Inc.


    TACTICAL SESSION

    Branding is the story, personality, image and values associated with your company built by an accumulation of experiences with your products and services, advertising campaigns, operational slogans, website, sponsorships, customer service policies, and more....

     

    Social Listening: The New Panel, the New Survey, a Real-time View into Your Consumer’s Mind

    Joe Martin, Head of Social Insights and Brand Evangelist, Adobe

    TACTICAL SESSION

    With social listening, you can get a real-time view into your consumer’s mind without running a lengthy survey. It provides a way to curb crisis, monitor brand health, improve competitive strategy, content strategy, and check the pulse of the consumers you ...

     

  • Demonstrating Tangible Digital Marketing ROI by Analyzing Three Case Studies

    Drew Eastmead, Director of Content Marketing Education, Vertical Measures and Joe Bockerstette, Partner, Business Enterprise Mapping

    STRATEGIC SESSION

    A deep dive session into three case studies of business located locally and nationally who have seen dramatic results with their Digital Marketing efforts. Join us for a first-hand client experience of the success of Content Marketing in the digital world. ...

     

  • Learned from Facebook Email Marketing - Case Study

    Desiree Motamedi Ward, Head of Developer Product Marketing, Facebook

    STRATEGIC SESSION

    To drive success, you need to understand your audience so you can nurture them throughout their journey to becoming a loyal fan base. In this session, you'll learn how Facebook approaches email marketing – from accessing audience insights to best pract...

     

    Entertainment & Omni-Channel: Brands and the New Digital Ecosystem

    Marc Rashba, Vice Present of Digital Partnerships & Development, Sony Pictures Entertainment

    TACTICAL SESSION

    Retailers are laser focused on building and perfecting their own omni-channel experiences. Driven by disappointing sales in physical stores and that consumers want friction free transactions where they can buy what they want, when they want it and how they...

     

  • How to Reposition, Revitalize and Transform one of the World’s Biggest Brands

    Louise Felton, Sr. Director, Global Marketing and Communications Brand Strategy, Campaigns, and Programs Intel Corporation

    STRATEGIC SESSION

    Hear the journey of reinvention, on a massive scale with tremendous odds at stake. Learn how Intel addressed big challenges, sobering predictions and a ‘chronic’ march of declining brand attributes among the world’s millennial targets. Understand the thi...

     

    Build an (almost) bulletproof content marketing strategy

    Colman Murphy, VP of Digital and Customer Marketing, Xerox Corporation

    STRATEGIC SESSION

    Effective content marketing is the cornerstone of customer engagement, nurture and retention. We marketers know it, management knows it, even our customers know it. Yet less than 20% of B2B organizations rate their current content marketing approach as V...

     

  • The Art & Science of Modern Marketing: Three Key Best Practices for the Journey

    Fred Isbell, Senior Director & BMO Lead, SAP Digital Business Services & SAP HEC Marketing, SAP

    TACTICAL SESSION

    Digital transformation, widespread innovation and Marketing Technology (MarTec) have fundamentally transformed marketing. The modern marketer must combine art and science to meet the evolving needs of the marketplace, including thought leadership and st...

     

    Handling Negative Buzz Like a Pro: Case Studies and Practical Strategy from a School's Perspective

    Dan Soschin, Vice President of Marketing, Communications and Philanthropy, Ultimate Medical Academy

    STRATEGIC SESSION

    Trolls are not just pink fuzzy haired dolls; they are lurking in the corners of the internet waiting to wreak havoc on your business. But it's hard to know how to respond or if you should respond. In this session, Dan will take you through several real-w...

     

  • Forget Snapchat – Let's Talk About Real Chats

    Lloyd David Balman, Head of Marketing for Retail, Experiential, ATM, RSSE, Field Strategy & Communications, Corporate Events & Executive Conference Centers, TD Bank

    STRATEGIC SESSION

    In this session I engage you in a deep dialog about happiness, ukuleles, Metallica and the meaning of life. I will also persuade you to incorporate 1:1 "Experience" marketing into your marketing plans. The core themes are:

    • Why Experiential Spendi...

     

    Neuroscience and Marketing: Understanding Your Customers’ Brains

    Patricia Faust, MGS, Gerontologist/Brain Health Specialist, My Boomer Brain

    TACTICAL SESSION

    Join Pat Faust as she explains how and why humans behave in the way they do! She’ll detail how brain functions in particular situations and how marketers can use the information to design, plan and market their products and services.

    You’ll learn h...

     

  • Is Facebook really dying? Social Media Platforms: A Data Debunk

    Bennett Porter, Senior Vice President, Marketing Communications, SurveyMonkey

    TACTICAL SESSION

    With social media a part of our daily lives, advertisers have flocked to these platforms to reach customers. But, marketers still have questions – Where do consumers spend their time? How effective are the ads? Are consumption patterns different? Join t...

     

    The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer

    Scott East, CEO & Co-Founder, MSIGHTS

    STRATEGIC SESSION

    Marketers need to transform themselves into modern marketing leaders. But today’s traits are dramatically different than those that made marketers successful just ten years ago. From my new book "The Cuttlefish Marketer" -- which each attendee will receive...

     

  • CX Revisited: Keeping up with the Changing Demands of Customer Experience

    Marti Post, VP, Strategic Services, Mindstream Interactive

    STRATEGIC SESSION

    Customer experience is no longer just defined by your brand team. It’s constantly being redefined and driven by both shifting expectations and technological advancement. What can your brand do to better understand and connect with your customers? Pulling...

     

    Field of Dreams: How Marketing Can Support Sales Beyond Online Demand Generation

    Jessica Swan, Senior Enterprise Account Executive, Showpad

    A buyer’s journey is not linear, it is filled with twists and turns that are heavily impacted by the ability of marketing – and sales – to communicate value, in any environment. Marketing needs to move beyond the automated and online portion of a buyer’s journey, and work alongside sales to ...

     

2017 Confirmed Speakers
2017 Confirmed Speakers
  • Speaker Faculty

    2017 Speakers Confirmed to date*

    Joe Martin, Head of Social Insights and Content Marketing, Adobe Systems Inc.

    Ernie Harker, Executive Director of Marketing, Maverick, Inc.

    Desiree Motamedi, Head of Developer Product Marketing, Facebook

    Marc Rashba, VP of Digital Partnerships & Development, Sony Pictures Entertainment

    Dan Soschin, Vice President, Marketing, Ultimate Medical Academy

    Louise Felton, Senior Director, Global Marketing & Communications, Intel Corporation

    Patricia Faust, MGS,Gerontologist/Brain Health Specialist, My Boomer Brain

    Lloyd David Balman, Head of Marketing for Retail, Experiential, ATM, RSSE, Field Strategy & Communications, Corporate Events & Executive Conference Centers,TD Bank

    Colman Murphy, VP of Digital and Customer Marketing, Xerox Corporation

    Fred Isbell, Senior Director & BMO Lead, SAP Digital Business Services & SAP HEC Marketing, SAP

    Bennett Porter, Senior Vice President, Communications SurveyMonkey

    Scott East, CEO/Co-Founder, MSIGHTS

    Marti Post, VP, Strategic Services, Mindstream Interactive

    Jessica Swan, VP, Senior Enterprise Account Executive, Showpad

    Speaker to be named , Vertical Measures

    *as of September 20,2017. Program is fully-subscribe yet subject to change without notice.

     


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